Zoom-Zoom needs little explanation — over-explaining would only dilute it. The launch expressed the joy of movement in the boldest, most immediate way possible, spanning film, posters and immersive installations. To support this, 15+ custom illustrated Zoom words were developed, giving the new Mazda electric range a playful, expressive visual language that celebrates movement as a universal, personal experience — your Zoom, my Zoom, united by the simple joy of moving.