L’OREAL CULT FAVES

In collaboration with L’Oréal and Priceline, we crafted a bold and cheeky set of icons to represent mini product cults—each one celebrating an iconic L’Oréal favourite.
Drawing inspiration from playful, sticker-style illustrations, the icons act as fun, collectible emblems for each product’s loyal fanbase—glossy lips, fiery hearts, fluttering wings, bold eyes and more. Each design captures the unique personality and allure of its product in a way that’s punchy, pop-art, and unmistakably L’Oréal.

Agency
Clemenger BBDO

Role
Design Direction,
Illustration

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Taylor Pressley Architects

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